BF/CM

Here we will go in to more depth for Versed's 2022 Black Friday/Cyber Monday campaign - the biggest selling push (and top performing period) of the year.

CD: CATE WHITE
AD: OLIVIA YAO
DESIGN: KRISTINA LEE
DESIGN: DEMI VALASKOS
COPY: HANNAH BLUSTEIN
PHOTO: YANA SHEPT

Old-school  commercial nostalgia

Holiday season often taps into a sesnse of tradition and nostalgia. We decided to run with that initial nugget of an idea and focus on a more recent memory—late 80's/early 90's, As-seen-onTV, commercials—that share a place is a collective memory (even if you were too young to experience first-hand)