Code Red 4 Climate is
a climate movement

Created a multi-brand coalition by Melanie Bender and Joey Colyes, Code Red 4 Climate galvanized over 115 brands to speak to their audiences, simultaneously post and use their platforms to educate about the climate crisis and what actionable steps that can be done to create immediate impact.

I created the look and feel for the campaign that was standardized and shared out to all brands. It needed to feel arresting but not too grim or overly branded. I leaned on red to tie into the campaign name and brought in illustrations and clean, engaging typography to draw attention and inspire participants.

Campaign Design Direction

Primarily a social push, a series of Instagram posts and stories were created. I also developed a branding placemat and website and to support the campaign.

In addition to signing the letter to Congress, the brands involved asked their audiences to call their own representatives to advocate for action on climate change. The site we created providing them with the resources (including a script) to do so.